Until 2019, The Zebra’s product offering on the consumer website was solely auto insurance. I was deeply involved in every phase of the release of this new vertical from foundational research to wireframing to finally releasing the MVP. The effort was a combination of great collaboration between product, engineering, design, and research along with a clear vision and goals for the future.
Client:
The Zebra
My Role:
Lead Designer
Year:
2019
Service Provided:
UX/UI Design, Mobile Design, Design Vision, Zero-to-one
Approach
Until 2019, The Zebra’s product offering on the consumer website was solely auto insurance. I was deeply involved in every phase of the release of this new vertical from foundational research to wireframing to finally releasing the MVP. The effort was a combination of great collaboration between product, engineering, design, and research along with a clear vision and goals for the future.
Process
Discovery & Research →Problem framingContextual interviewsUser journey mappingIdeation & Solution →User flow alignmentLow fidelity explorationHigh-fidelity prototypePrototype & User testing →Rapid prototypingValidate solutionsPrioritize user needsLive data prototype & Final designs →Collect live dataAlign on the final solutionCreate final prototypeLaunch MVP 🙌
Getting started
Business objectives
Build a data-driven, engaging homeowners insurance comparison site
Offer a comprehensive panel that actually allow users to compare rates
Utilize learnings from the auto product to build a thoughtful product
Monetize the experience
Provide value to carriers and a new low-cost acquisition source for carriers
User problem
I want to visit thezebra.com to compare home insurance policies ahead of my closing date so that I may feel that I’m making a good insurance purchase decision.
Target users
Homebuyers nationwide. Shopping on Desktop + Mobile (majority desktop)
